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44 Years
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Award-Winning Eye Care in Cheltenham
Keith Holland Opticians is an award-winning optometry practice based in Cheltenham, dedicated to providing comprehensive eye care and tailored vision solutions. With over four decades of experience, our team of specialist optometrists and dispensing opticians utilise advanced diagnostic technology, including OCT and OPTOS imaging, to ensure precise assessments and early detection of ocular conditions. We offer a wide range of services, from routine eye examinations and contact lens fittings to specialised treatments for dry eye, myopia control, and behavioural optometry. Our commitment to excellence extends to our boutique eyewear selection, corporate wellness programmes, and membership plans designed to enhance accessibility and affordability.

Recognised for our patient-centric approach, we prioritise unhurried consultations, personalised advice, and ongoing support to address individual visual needs. Our international reputation for innovation and expertise is reflected in our work with vision therapy and partnerships with global eyewear brands. Whether serving local clients or patients from over 60 countries, we combine technical proficiency with a dedication to improving long-term eye health and overall well-being.
Services
Eye Examinations Contact Lenses Ortho-K Treatment Dry Eye Clinic Behavioural Optometry Hearing Care Functional Nutrition Corporate Wellness Blepharitis Treatment Myopia Control
Details
  • Year established: 1982
Highlights and features
  • We offer 60-minute appointments for thorough, unhurried eye examinations.
  • Our practice utilises state-of-the-art diagnostic technology like OCT imaging.
  • We provide specialist services including behavioural optometry and myopia control.
  • Our Eye Plan membership offers discounted eyewear and unlimited consultations.
  • We have an international reputation for expertise in vision therapy and complex cases.
What people say
Five star service Professional eye care Emergency appointment handled well Excellent prescription results Life changing Ortho-K lenses
Services
Eye Examinations
Our comprehensive eye examinations use advanced technology like OCT and OPTOS imaging to assess vision and eye health. Each 60-minute appointment includes detailed analysis of visual acuity, binocular coordination, and ocular conditions. We provide tailored advice on corrective lenses, lifestyle adjustments, and early intervention strategies for conditions like glaucoma and macular degeneration.
Ortho-K Night Lenses
Orthokeratology involves wearing specially designed lenses overnight to gently reshape the cornea. This non-surgical treatment corrects myopia and reduces progression in children by up to 60%. Our fitting process includes suitability assessments, trial lenses, and follow-up appointments to ensure optimal results and comfort for active lifestyles.
Dry Eye Clinic
Gloucestershire's only dedicated Dry Eye Clinic offers advanced treatments including IPL therapy and LLLT. We use meibography for precise diagnosis of gland dysfunction and provide personalised management plans. Treatments address inflammation, improve tear quality, and offer long-term relief for symptoms like grittiness, redness, and fluctuating vision.
Behavioural Optometry
Specialised assessments identify visual processing issues affecting learning and coordination. Our programmes address convergence insufficiency, focusing difficulties, and spatial awareness challenges through corrective lenses and vision therapy. Particularly beneficial for children with reading difficulties or coordination problems, improving academic performance and confidence.
Contact Lenses
We offer comprehensive contact lens services including rigid gas permeable, soft, and multifocal lenses. Our fittings include suitability assessments, trial lenses, and follow-up appointments. Specialised options include MiSight daily disposables for myopia control in children and ortho-k lenses for overnight vision correction, with ongoing support for hygiene and care.
People
James Turner
Behavioural Optometrist
Specialist optometrist with over 20 years' experience and 11 years in behavioural optometry. Part of an elite UK group addressing visual processing challenges affecting learning and development through tailored vision therapy programmes.
Questions
What services does Keith Holland Opticians offer?
We provide comprehensive eye exams, contact lens fittings, ortho-k lenses, dry eye treatments, behavioural optometry, hearing care, and functional nutrition consultations.
Do you offer emergency eye appointments?
Yes, we provide emergency eye care services for urgent vision problems or eye injuries outside regular appointments.
What is the Eye Plan membership?
Our Eye Plan offers unlimited consultations, advanced diagnostic imaging, discounts on eyewear and lenses, and priority booking for comprehensive, cost-effective eye care.
What makes your dry eye clinic unique?
We're Gloucestershire's only dedicated dry eye clinic with advanced treatments like IPL therapy and meibography for precise diagnosis and long-term relief.
Do you accept international patients?
Yes, we treat patients from over 60 countries with multilingual support and tailored care plans for international visitors.