Auerbach & Steele - Opticians in Chelsea Kings Road
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Auerbach & Steele - Opticians in Chelsea Kings Road
Founded in 1996, we are renowned for our unparalleled customer service, innovative use of technology, clinical excellence and a design led range of optical frames and sunglasses. We like to think of ourselves as no ordinary opticians.
Services
Eye Examinations
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Eye Examinations Our first floor boasts two consulting rooms, furnished with the latest technology. Additionally, we have an accessible consulting room on our ground floor. A comprehensive eye examination will take around 40 minutes, sometimes longer if further tests are required. Our optometrists will assess your vision and examine the health of your eyes.
Frames & fitting
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Frames & fitting Our frames are sourced from across the globe. We are still immensely excited about travelling to Europe, America, and the Far East to discover unique, colourful, and striking frames. We purchase from makers who exclusively design spectacle and sunglasses frames. We do not sell mass-produced frames with merely a famous fashion logo. From the ultra-cool to the sleek and sophisticated, our frames are all of the highest quality, crafted from durable materials that retain their colour and can be adjusted for a perfect, comfortable fit.
Contact lenses
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Contact lenses We generally schedule a one-hour consultation for your initial contact lens appointment. We will talk about your reasons for selecting contact lenses and how often you intend to wear them. This information, along with your eye test results, helps us identify the most suitable lens for you. Being independent, we are free to recommend a wide range of lenses. We source the finest lenses tailored to your specific needs, crafted from the latest materials by reputable international manufacturers.
Reviews (23)
Nico Xie
Nico Xie
Jun 10, 2024
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I bought my spectacles at Auerbach & Steel. Evelyne provided a detailed reply to my initial email and kindly assisted me on the first day. Her natural, friendly, and approachable manner convinced me to choose this shop. Following up, Seongil discussed every detail of my glasses with me. He is very patient and understands customer concerns immediately.

He spares no effort in providing as much detailed information as possible, which makes you feel reassured. There is a private room for customers upstairs in their shop, offering a quiet, undisturbed place to make decisions without rush. I find this to be a necessary feature, especially if you want bespoke service. Having a quiet place to make up your mind ensures you won't regret any decisions afterwards.
Bill Dobie
Bill Dobie
May 07, 2024
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I've been coming here for several years. It's an extremely professional practice and store. They take your vision testing and eye health seriously, all the modern tests and they take the right amount of time for the appointment - they don't rush you and it's quite easy to get an appointment. They've got a great selection of glasses and lovely, very knowledgeable team of professionals in all the roles. They've fixed my glasses with no fuss a couple times too.
Andrea Pinnington
Andrea Pinnington
Nov 06, 2023
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Very pleased with the range of spectacles to choose from and the service offered. Great from start to finish. Would highly recommend.
Rodica Turcin
Rodica Turcin
Nov 06, 2023
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Amazing experience! I never had been explained every single step she did in order for me to understand all the machine. Absolutely recommended! The best place to check your eyes! If you have no issues, the experience itself is superb! Thank you!
Carla Janse Van Rensburg
Carla Janse Van Rensburg
Sep 15, 2023
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Amazing service! Fixed my sunglasses so quickly - really professional too!
Gemma G.
Gemma G.
Apr 09, 2023
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A very supportive experience today. I broke my glasses last night and was fearful they couldn't be fixed. Between phoning Auerbach team to see if they could help and stopping by on my way home from work it was all great. With my glasses completely out of alignment and looking very sad, magically Auerbach were able to repair the issue. Thank you! I can see again!
Lisa
Lisa
Apr 02, 2023
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I have had the best experience with Auerbach & Steele who have recently helped me with contact lenses. I had recently been told by another optician that in their opinion I'd never be able to 'crack' contacts (as someone who had a fear of touching their eyes) I was a bit of a tricky patient! I was however, sure I would be able to with a bit more practise, I just needed an optician with a little patience and who would spend more than 30 minutes with me doing a teach.

The care, patience and customer service I received at Auerbach & Steele has been truly 5 star! A massive thank you to both Jamielee and Jasmine who took the time with me to get my confidence up! For anyone looking for an optician that really cares and goes the extra mile this is the place.
Predrag Daskalovic
Predrag Daskalovic
Mar 10, 2023
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Nita and Tom were very helpful and professional during my appointment. The examination was very thorough and everything was explained really well. This was the best and most detailed eye check I've had so far.
James Bourke
James Bourke
Jan 25, 2023
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Superb service and excellent professionals. I have been purchasing glasses from Auerbach & Steele for a number of years. I would heavily recommend them. They evidently want the customer to be happy and are willing to go the extra mile.
Chloe Davies
Chloe Davies
Dec 21, 2022
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I had my eye test carried out here for the first time one week ago and really appreciated how thorough my optician was with an in-depth assessment and information. The reception team are also very nice and welcoming. Would recommend and will return in future.
KimKim Dight Iuffredo
KimKim Dight Iuffredo
Dec 10, 2022
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This place is so fab and funky. These are my second pair of specs from Auerbach & Steele. Unfortunately I lost my other pair! I've got contact lenses from here too. It may be pricey however it is well worth it. The service is second to none. The professionalism is second to none and I have to thank Anmol for her patience and expertise. Would I want to save a few quid and go somewhere else? No! I can't wait for their new frames to come in next month. I'm so happy I went here for my eye check last year. A great find and so colourful.
Violetproductionsltd
Violetproductionsltd
Jan 02, 2022
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You can't compare Auerbach & Steele to other opticians as it is in a league of its own. The sophisticated eye testing equipment is not something I have ever experienced anywhere before and the level of service and knowledge makes a visit here like being in a top Harley Street eye clinic. The choice of frames and expert advice is top level as they do all the frames on site your glasses are ready really quickly. A 5 star service where you feel really valued. The owner Gail Steele has a winning place here.
Chris Letcher
Chris Letcher
Dec 27, 2021
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My wife and I have been buying glasses and having eye tests here for the last twenty years. And for twenty years Auerbach and Steele has provided us with absolute excellence. Charming, well informed and diligent staff make for a perfect retail experience.
Tadhg McCabe
Tadhg McCabe
Dec 23, 2021
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Great experience. The whole process was really seamless. The eye test was in depth and the optometrist was really knowledgeable. Choosing the glasses seemed daunting at first, but I got a lot of help and had my glasses within a week. Getting glasses has made life much easier. I would definitely recommend.
Anthony Burgess Gould
Anthony Burgess Gould
Dec 14, 2021
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I can't recommend Auerbach & Steele highly enough. The practice is an oasis of expertise and calm, with friendly, professional advice that tailors the glasses to the client seamlessly. The choice of styles available are staggering, the team always coming up with the right suggestions. On a more series note, their care for the client's health and wellbeing are second to none; with the very latest equipment and information to advise and improve the experience of having one's eyes tested. On the King's Road and well worth a look!
Frances Brooke
Frances Brooke
Dec 06, 2021
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Walked in to the most wonderful and helpful experience at Auerbach & Steele! Super speedy in assisting me with adjusting my sunglass frame. Highly recommend.
Howard Long
Howard Long
Jun 19, 2021
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Something that's not heavily advertised is that this independent optician has its own on-site lab, so if it's a standard lens they can have your specs ready for you the next day. Very pleasant do deal with, don't be put off by the current appointment requirement: I was let down by another optician up the road who couldn't do a next day service despite the "Express" in their name, so chanced it with A&S and they were happy to organise an eye test appointment for me later that day, and let me choose frames before my appointment. and I have my glasses 20 hours later.
Gary B.
Gary B.
May 11, 2021
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I've now had three pairs of specs fabricated at Auerbach & Steele and could not be happier. I admit, as a customer, I'm more finicky than most - and Rachel, with whom I worked, could not have been more gracious or helpful. The store is beautiful and their adherence to covid safety protocols is rigorously spot on. Whatever one's optometric needs, it's hard to imagine a better experience in London.
Giuseppe Lama
Giuseppe Lama
Apr 18, 2021
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Before I discovered Auerbach & Steele, my experience with opticians wasn't a particularly favourable one. I had always felt that high street companies were only interested in sales and not my needs as a contact lens and spectacles wearer or that they could never provide the best correction, which has resulted in years of eye strain. In contrast to the above, the very helpful staff at Auerbach & Steele have made all the difference.

I cannot praise their knowledge and professionalism enough; their friendliness and ability to understand their customers' needs truly goes a long way, and regardless of Covid-related restrictions and social distancing, which they observe rigorously, their service, time and dedication to their clientele is simply excellent. I had originally visited them some 3/4 years ago because I needed a new eye test and contact lens consultation.

It turned out I needed multifocals, which can sometimes be a bit tricky to adjust to. They however got the optimum prescription, and one that still works well today. I then returned last month for a new pair of glasses and frames. They recommended varifocals, and although the lens technology is expensive, it's by far the best and most effective pair of glasses I've owned since the degeneration of my eye sight.

The wonderful and very knowledgeable Anna on the Shop floor offered great advice all the way, from the selection of frames to the lens options. Today I had to return for an extra fitting of the spectacles, which can happen, and I was seen and dealt with outstanding friendliness and professionalism, as always. After some minor adjustments and just under an hour, my glasses were absolutely perfect and I was good to go. Couldn't be happier. Top service.
George Frei
George Frei
Mar 20, 2021
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As a lifelong wearer of glasses and contact lenses I can say without hesitation that Auerbach & Steele are the best opticians I have ever had any dealings with. The staff are thoroughly professional, patient and helpful, and what may at first glance look like slightly above-average prices soon turn out to be way-above-average value for money in terms of quality of service and the attention you get to that most precious possession of yours: your eyesight.

And since the beginning of the Corona Crisis, their measures to protect customers and staff have been exemplary. I don't often sit down to write consumer reviews, but on this occasion I am happy to make an exception, if nothing else simply as a thank you note to everybody working there.
Evelina Z.
Evelina Z.
Jan 30, 2021
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I am very glad that I've found Auerbach & Steele about four years ago when looking for an optician in London who would know how to deal with my complex eye issues. The eye check ups last for about an hour, and the team working there are very well trained and thorough in the examination. I have visited them recently for my annual check up. And, although, I was a bit worried about going to check my eyes during the pandemic - I needn't be, everything was spotless clean and all precautions have been well implemented.
Mona Russell
Mona Russell
Feb 01, 2020
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I and my friends and family have been customers of Auerbach & Steele on Kings Road for over 20 years. We have had nothing but exceptional service and care. All staff are professional, knowledgeable, personable and friendly. Some of my friends and family travel some distance, two from Barcelona to have their eyes checked and purchase their glasses.

I send my scans to my endocrinologist who is very impressed with the quality of the various scans. Besides all the impressive and up-to-date equipment and first rate care the front of house staff are able to pick exactly the right frames for my face. As a bonus the new shop is big, bright and airy. I would highly recommend Auerbach & Steele!
Jules
Jules
Dec 23, 2019
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The best in London. Consistently stellar expertise and guidance from their optometrists, excellent service and ideas for frames from their shop team and overall, they employ caring approach to their customers.